We work through the brief with the client or agency until the direction is clear: idea, tone, references and final deliverable. No 80-slide decks.
We set the look of the project: palette, lenses, lighting, mood. We design the characters, worlds and locations, and nothing moves forward until it's all signed off.
We create the key image for every shot in the script, locking in composition, light, mood and characters. We direct the models frame by frame, never on autopilot.
Once approved, the keyframes come to life as video. We control camera moves, timing, performance and continuity between shots. Everything is directed, nothing is left to chance.
Editing, color, sound, music, voiceover and final master, delivered in whatever formats the project needs: social, cinema, digital and broadcast.
The most useful step in a modern workflow: video mock-ups and animatics that show the finished spot before the production budget is approved. Perfect for agencies that need to sell an idea with more than a static storyboard.
We make complete commercials with generative models, from script to final master: virtual casting, impossible locations and art direction that would take a traditional production company months.
Music videos for artists chasing images you simply can't shoot. We handle everything from visual pre-production to final cut, with a distinctive look and our own direction.
Social-first content at the speed platforms demand. We produce entire series with the kind of direction and art brands usually save for their hero spots.
For agencies and production companies that need to walk into a pitch with real frames, palettes, look books and references, made in hours instead of weeks. Think of us as your outsourced pre-production team.
Creative direction for projects that already have a team but are missing a point of view. We take over the models, set the look and mood, and deliver a directed cut.
We close the loop: color grading, sound editing, mixing, final master and deliverables for every channel. Shot something the traditional way and want to add generative layers in post? We do that too.
Gélido started in 2025 with a simple question: what happens when an AI-native production company takes on the traditional ad industry?
This is the answer: an AI creative studio focused on high-end visual work for advertising, artists, launches and digital campaigns.
We bring together AI image generation, a cinematic eye, visual direction, editing, sound and executive production to turn ideas into work that's ready to air.
We work out of Buenos Aires, Mexico City and Barcelona for brands, agencies and artists who want to make the ideas that usually never leave the deck. No friction, no 80-person crews, no months of post.
We're not here to replace creative teams, we're here to take them further. The tools have changed. The obsession with images that stay with you hasn't.
The ones we get asked all the time. Got a different one? Just write to us.
Small teams, short timelines and a clear directorial voice. We make complete commercials with generative models, which means less friction, lower overheads and more room to iterate. The direction, the craft and the point of view are still ours.
It depends on the scope. We move faster than a traditional production company because generative workflows cut pre-production and production time dramatically. Send us the brief and we'll get back to you with a realistic timeline within 48 hours.
Both. Plenty of production companies bring us in as extra pre-production muscle or to handle the generative side of specific pieces. For agencies and brands, we work as a full production company.
As a reference, a 30-second spot starts at USD 5,000 and can go up to USD 35,000 depending on complexity. A full campaign with several spots or different pieces tends to land around USD 60,000, but we work with all kinds of budgets. For a quote, email [email protected].
We're based in Buenos Aires, Mexico City and Barcelona, and we work in both Spanish and English. That lets us cover Latin America, the US and Europe without timezone headaches. Everything is delivered digitally, so location is never a problem.